SEO is synonymous with digital marketing, and almost everyone has heard of it. If you have considered digital marketing to improve your business, you have explored the basics of SEO. In fact, SEO is the primary task of every marketing agency, and its importance cannot be underestimated. Baidu SEO has a strong growth momentum in 2022.
But actually, how do you use SEO to improve profitability? Here are ten ways to help use Baidu SEO to promote sales and increase profits.
- Keyword marketing strategy
Keywords are the key to Baidu’s SEO strategy. Without them, users can’t find your products or services at all. You can start to study the appropriate keywords by using Baidu marketing and similar tools.
The current trend is long tail keywords, because they are used less and the conversion rate is higher. Once you know the right keywords, you can start to incorporate them into your content, titles, metadata, web pages, and image descriptions.
- Content is potential
Although product description and sales promotion are part of the content, combining blogs, articles, infographics and videos with useful information can help improve the quality of the content. In terms of china search engine optimization marketing , mining original and informative content, including relevant keywords, can play a huge role.
When users search your website for information and find relevant content, they begin to trust you as an industry expert.
- Highly social
An interesting statistic is worth thinking about: about 64% of social media users buy videos after watching them on social media. Most people turn to social media when looking for exciting content. You can also promote your business by publishing content related to your products and services. Use Baidu SEO to optimize content and make it relevant to your product.
- Site SEO Strategy
China’s search engine optimization is highly dependent on mobile search using smart devices such as mobile phones, tablets and voice assistants. A statistical report shows that 51% of products are discovered by mobile devices. In addition, the click rate of organic keywords on mobile devices was 27.7%, while the click rate on desktop was 19.3%.
In addition, more than half of Baidu’s search is only done on mobile devices. These numbers are enough for you to optimize your website and mobile search engine optimization strategy.
- Localization
When mobile users search for products, they usually have relevant content on the search results. Therefore, it is crucial to optimize your Chinese digital marketing strategy to integrate into local SEO. According to recent data, users have visited more than 70% of local enterprises after mobile search.
- Use SEO in meta tags, headers, and tag lines
Your website is the customer’s first impression of you. Therefore, it pays to focus your SEO efforts on making pages relevant. Chinese search engines help improve your search rankings, allow search engines to better index pages, and promote visual elements.
You can do this by creating keywords that include trends and long tails, writing product descriptions using keywords, using meta descriptions to improve hit rates, and creating relevant and useful internal links.
- Speed demand
A page that takes more than 3 seconds to load may result in a 7% conversion loss. In the past two decades, human attention span has decreased from 12 seconds to 8 seconds. In today’s environment, slow pages are a fatal blow to your enterprise. Therefore, it is recommended that you delete all elements that slow down page loading.
- Chinese link building create miracles
Although internal links are essential, Chinese link building are also essential. When the blogs or articles of industry experts or celebrities link to your website, it will bring credibility to your business.
Therefore, please contact the authorities in your industry to discuss the possibility of linking your website to their articles or blogs. To do this, you must ensure that your product is worth their time and effort. Similarly, you can also add Chinese external links of industry influencers. Make sure you get their permission first. This cooperation will be very effective in establishing a reliable corporate image.
- Use network analysis from the beginning
When all promotional efforts failed, most people turned to analysis. It is recommended that you do not wait for failure to push you in the direction of analysis. They have been used since you designed Baidu SEO strategies. Analysis will help you develop an effective plan and provide real-time feedback.
- Use simple and relevant urls
When people need to know exactly where they are logging in, they refer to URLs. If the URL is complex or meaningless, it will have no recall value. Include the title of the article, blog, or product in the URL so that users know where they are pointing. Simple steps such as avoiding capitalization, underscores, and special characters can make them easier for Chinese search engines to read.
Baidu SEO world is developing constantly, you need to control everything to improve your profitability. The SEO strategies mentioned above can help you keep up to date and build a website that can expand your business. The Chinese search engine optimization techniques mentioned above can greatly stimulate your online image and increase sales.
