If you’re looking to increase your website’s visibility in the Chinese market, a solid Chinese link building strategy is essential. This guide will walk you through eight steps to building effective and quality links that will help you boost organic traffic and better reach Chinese audiences.
Understand China’s Online Environment
It’s important to understand the online environment in China before beginning your link building activities. This means understanding the language and search engine preferences of Chinese consumers. For optimum results, you should create content that is tailored for the Chinese market and use local keywords to ensure greater visibility. Additionally, having a presence on popular social media channels such as Weibo and QiQi Shu can help you build brand awareness and connect with potential customers.
Identify Chinese-Friendly Platforms and Create Profiles.
Chinese search engines like Baidu may be the most effective way to increase website visibility and link building, but you should also take advantage of other local platforms that are popular among Chinese consumers. Creating profiles on forums, directories, social media sites, and review sites such as Dianping can help your business gain more exposure. But remember to ensure all the content is localized for the Chinese market in terms of language and imagery – this will increase the credibility of your business with potential customers.
Translate Your Content into Mandarin Chinese and Simplified Chinese.
Utilizing machine translation may be useful for some content, but it’s important to use human translators with knowledge of the nuances of language and culture when translating into Chinese. Accurately translating page titles, meta tags, descriptions, and other relevant website text into Mandarin Chinese and Simplified Chinese will show potential customers that your business understands their needs and wants to communicate with them in their native language. This could help boost your website’s organic search traffic from China significantly.
Leverage Relevant Q&A Sites for Building Links.
One of the most effective methods for building inbound links from China is through local Q&A sites. These are popular platforms in the country where questions are answered by experts or other users. Create content that address questions relevant to your industry and link back to ideal landing pages within your website. As your content receives upvotes and attention, you will gradually build a strong presence on these platforms and attract new organic traffic back to your website.
Use Regular Link Approaching Strategies with Chinese Webmasters & Bloggers to Get Links from High Authority Websites & Resource Pages in China.
Link approaching is one of the most effective strategies for growing your website’s visibility in China. It involves contacting relevant webmasters and bloggers, providing value through content or products, and then asking for a link. This can be done via email campaigns, by connecting on social media channels, or through advertising banners. Regularly engaging in this process will help you build links from well-respected websites and resource pages with authoritative domains in China.
