Search engines use links to find new websites and determine their ranking in their results pages.
In other words, if there are a lot of high quality websites linking to you, Baidu will think that your site is also high quality and you will get a boost in search results.
In the world of SEO, Chinese backlinks are at the top of the list of strategies for improving rankings. The acquisition and management of backlinks is also one of the most focused SEO strategies.
1) Deliver high-quality content throughout the site
If you want to attract links, all content on your site should be of high value and quality. Your content can help other sites decide whether to link to you. It reflects your brand and your entire organization.
2) Publish original articles
You can publish original content on your website to attract high-quality backlinks, which is original research. When you publish raw statistics, other sites may link back to your new information.
3) Publish content as a list
Audiences like articles posted as lists. Excite your audience by formatting your large resources or top blog posts into lists that attract more attention and link to more links.
4) Use news and trending topics
Content on newsworthy topics often leads to links from news sites and other fast-moving media channels. This type of content may not provide the persistent link value of content, but it can help get quick, relevant links.
5) Know how to identify high-quality links
Not all links have the same value. Links from reputable sites will improve your search rankings more than links from low-quality sites. So, when you do your link building promotion, know which sites are worth pursuing, and only reach out to qualified sites that are worth your time and effort.
6) Reach out to sites with links to your competitors
To identify sites that may link back to your site, first look at sites that link back to your competitors. Look at the types of content linked to competitors, and then send a request to publishers to publish links to your site at the same volume. For example, if your competitors are listed in the business summary table for your industry, contact them to let them know about your products or services. Give them a compelling reason to add your business to the list to improve their reader experience.
7) Recycle image links
Images embedded in web sites often contain links to their source. When the site links to your graphic. Make sure all graphics you use on other sites are correctly linked back to your site.
Need help with your Chinese backlink building strategy? Contact us and we domatters Digital Marketing agency will help you get high quality backlinks to build your brand.
