To dominate Baidu search engine results, you need a lot of good SEO strategies. One of them is a powerful backlinking strategy.

We’ve always been told that backlinking can significantly affect your SEO ranking. Even 72% of marketers say they think backlinking is an important part of your SEO performance. While backlinking can improve your search engine rankings, backlinking strategies should not be the only way to manage SEO campaigns.

Why is backlinking important?

Is backlinking the most important part of your SEO campaign? If they are not the most important, they are definitely not one of the best SEO strategies. That’s because backlinks tell Baidu that you are an authoritative source. When Baidu robots crawl a web page, they recognize different links in the content. The more links you have to your content, the higher your web page will appear in search engine results. This helps improve your domain and page permissions.

Backlinks have more benefits. For example, they help increase traffic to websites. If someone is reading a blog and your page is linked, the reader may click on a link to your site.

Is backlinking the most important aspect of SEO?

Backlinks can provide many benefits for your SEO. But are they the most important ways to use your SEO strategy? Not exactly. Many factors contribute to linkable content. These include high quality content and a great website. In addition, these factors alone improve your SEO ranking and help attract more backlinking opportunities.

Here’s more information on the different SEO techniques you should also use.

Create high-quality content

While this may seem like an obvious strategy, creating great content is the biggest key to backlinking’s success. The site wants links to educational and interesting content. Even if you’re not well known in your industry, publishing unique content will attract other sites in your field and find your content. Baidu’s robots are also getting smarter. They can identify sites that contain keyword content and use other bad SEO tactics, so it may be necessary to work with an SEO company. You can focus on writing natural and conversational content that engages your audience.

Using media can also engage your audience and act as linkable content. Videos, images, and infographics are particularly popular – you are advised to add this medium to your blog posts.

Technical search engine optimization

While content is king, technical SEO is the foundation of a good SEO strategy. Baidu may impose penalties on your site for technical problems such as web page errors and interstitial pop-up Windows. In addition, Baidu robots can easily grab titles, meta description while achieving excellent backlinks is an ideal goal, it should focus on creating excellent content and having a high quality website. Over time, a linkable site with a few high quality organic backlinks is better than a few toxic backlinks to low quality sites.

There’s no doubt that backlinks will continue to be an important focus of every SEO campaign, and they do help your site rank better. After all, it’s often said that backlinking is the most important aspect of a good SEO rating. While high-quality backlinks can improve your SEO results, spam backlinks can only hurt your SEO performance and can even remove your site from search engine results.

Are you still struggling to achieve SEO results? We Domatters can help you.