Digital marketing is a broad term, including all marketing channels and methods that you can use to promote products or services on the Internet and on digital devices such as TV, mobile phones and electronic billboards.
There are many channels for online marketing, but the most important ones are:
Website marketing
Search engine marketing (SEM)
Social media marketing
Content marketing
PPC advertising
Each component of digital marketing itself is a huge chapter. These parts will be introduced in detail after reading the following content.
Website marketing skills
- Use domain names related to your business
Buy a domain name related to your business and use it to build your brand. The recommended domain suffix is Cn or net。 Keep the domain name short (up to 3 words) and avoid using symbols.
Before you register your domain name, please search Baidu for the name and ensure that there are no other enterprises with similar domain names. If so, please try to find something unique. Otherwise, it will be difficult to promote your brand and rank high in relevant searches.
- Create professional websites
When you build a website, please take some time to consider the structure and functions of your website. The characteristics of professional websites lie not in their “appearance”, but in their ease of use.
Determine the purpose of the website and ensure that this is reflected in the website design. Don’t forget that the website represents your brand.
- Load your website as soon as possible
The loading speed of website pages is an important usability and ranking factor. Try to avoid unnecessary graphics or other decorative elements to make your website as fast as possible.
Search engine marketing skills
- Spend time on SEO
Search engine optimization is a long-term process. SEO will help your website rank high on Baidu. Online enterprises that can successfully conduct SEO are more likely to grow and bear the pressure from other online competitors.
- Spend money on PPC
The pay per click platform (Baidu promotion) is great because it can quickly bring targeted traffic to your website. If you want to do a good job in digital marketing, PPC should be part of your monthly budget.
- Don’t forget Sogou advertisement
Baidu promotion is the most popular PPC advertising platform in China, but there are other platforms, such as Bing, Sogou, 360 advertising, which can bring you good results with less budget.
Sogou is the second most popular search engine in China. As part of your overall online marketing strategy, it is worth testing.
- Start with a low advertising budget and achieve profitability
Once you start using PPC, don’t invest all your money from the beginning, optimize your activities, make them profitable, and then increase your budget.
baidu
Social media marketing skills
- Build your image in social networks related to your business
There are many social networks available, and you don’t have to use them all. Choose those that are relevant to your business and prospects and focus on those.
- Don’t over advertise your business and services
Social media networks are not about business, but about people, so please make sure you don’t over advertise your business or services, but try to make your content useful to your readers.
- Use paid advertising
Getting social media followers for your business is harder than you think. People like interesting content rather than “commercial” content that tries to sell them something.
Therefore, the easiest way to make your page appear in front of many people and increase the chances of getting new followers is to use advertisements.
Wechat (or Weibo, xiaohongshu, Zhihu, etc.) has an advertising platform for enterprises, which allows you to carry out different types of activities and display advertisements to specific audiences.
Content marketing skills
- Publish good original content
Digital marketing is about content. Whether it’s text, image, video or audio, your website and social media all need high-quality original content.
Users want to read content either because it satisfies their intention or because they think it is interesting.
- Create a content release plan
There is huge competition for everything you plan to do online, so you must be prepared to perform better than your competitors by publishing better and more content than them.
This is not entirely quantity (quality is also important), but it is undeniable that quantity does play an important role.
- Promote your content
Publishing good content is very important, but it is also important to promote your content and show it in front of the right people (these people are likely to become your potential customers, and are more likely to re share your content).
SEO
PPC advertising
- Purchase advertising space
Although PPC is the simplest and most effective way to contact customers, sometimes it is best to find a website with the traffic you want and contact them to buy advertising space.
- Constantly improve your digital marketing activities
Digital marketing has no start and end dates. Your efforts should be continuous, and the opportunities are endless.
Summary
PPC or social media activities may have start and end dates, but your digital marketing work does not. There are endless opportunities to promote business online. I hope the above digital marketing skills will be useful to you.
