With the rapid development of the Internet, people’s access to information has gradually changed from traditional TV, newspapers and magazines to computers and mobile phones. In recent years, mobile phones have become an inseparable partner of people, which has given birth to the rise of mobile Internet and various social media.
The development of the times has also changed people’s identity. People are no longer just one-way information recipients. Everyone can express their ideas and opinions through social media. Everyone can be an expert in a certain field, and their hobbies and specialties can become the source of content creation.
Both individuals and enterprises can transmit valuable information to others through elaborately designed chinese content to achieve the purpose of marketing, which is chinese content marketing.
From the perspective of chinese users, what kind of chinese content is valuable and will attract attention? It mainly includes four categories, let’s take a look.
Create useful chinese content
Everyone has a blind spot of knowledge and skills. If the content seen on the Internet happens to be something that the chinese user does not know well, the user will feel that the content opens a new world for him and makes him gain. Such chinese content is “useful” content. Even the knowledge and skills mastered by an ordinary person can become the “useful” content of others.
A housewife is very good at cleaning the room and storing things. The home cleaning method provided by her is also a very useful content, which will be loved by many young people who are just beginning to live alone, and can help these young people quickly improve their domestic skills.
For enterprises, they can combine their own products, think from the perspective of chinese users, and share the content that is useful to chinese users, so that they can pass on the products to potential customers very gently and achieve the purpose of chinese content marketing.
Create interesting Chinese content
With the rapid development of the Internet, people are surrounded by all kinds of information every day. The content that can attract people’s attention can get the first chance. Modern people are busy at work and under great pressure. Many people hope to relax through the Internet in their spare time, and relaxed and interesting content can attract such people.
For enterprises, if you want to pass on your own product information to the vast number of Chinese users, you can combine the product information with interesting Chinese content, attract the attention of Chinese users through interesting content, and then conduct marketing publicity inadvertently. For example, we can share some derivative interesting knowledge related to products.
Provide favorable information in Chinese
Profitable information often attracts many people, no matter how wealthy, who want to do the most cost-effective thing. For example, where are there discounts, where are there discounts, where are there activities for free experience, and so on.
Originally, Chinese users didn’t know much about goods or services, but because of free or preferential conditions, they would have an idea of trying it out. As long as users have the opportunity to experience the goods or services, it may inspire users’ enthusiasm. Purchasing desire to achieve the purpose of Chinese marketing.
For enterprises, they can often design some preferential activities or free experience content to attract Chinese customers. In addition, they can also design some chinese content to get corresponding preferential rewards, so as to increase the forwarding rate of Chinese content. For example, we often see such content as “share a few friends, you can enjoy a few discounts”.
Create content with love
Emotional content can touch people’s hearts and resonate with readers, and readers will recognize the content more and be more willing to spread the content.
Whether it is a business or an individual, by creating emotional content, you can attract empathic people to become fans or loyal customers, helping to develop deeper and wider in the future.
These 4 types are the basic logic of Chinese content marketing. Mastering this basic logic, no matter how the times develop, you can transform these 4 types into various forms for dissemination. For example: articles with pictures and texts, exquisitely designed pictures, short and concise short videos, etc.
After attracting users through content, you also need to find ways to manage these users well and attract users to your own community for maintenance. As the saying goes: “Maintaining old customers is more important than developing customers.” Old customers can repurchase more easily, and old customers will recommend new customers based on trust relationships.
