Discover how to stand out and improve your rankings with Chinese link building strategies. Learn four essential tips to improve your success in this essential area of SEO.

If you are looking to improve your search engine rankings and stand out from the competition, Chinese link building is essential. This type of link building involves targeting key influencers and websites in the Chinese market for inclusion in content and website promotion. In this guide, we will explore four strategies that can help you succeed in Chinese link building.

 

Target the Right Domains.

When engaging with Chinese link building returns, it is essential to target the right domains. Be sure to conduct careful research and study the domains of your competitors. Aim for authoritative sources such as news sites, educational websites, and government services sites when looking for potential targets that can help with improving your rankings in China.

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Create Content with High User Engagement

It’s a well-known fact that content with high user engagement can be beneficial for link building. Therefore, it is important to produce content that will encourage readers and viewers to comment, like and share your content. Content with more interaction can be more likely to gain more links, which in turn will help you build certain relationships with authoritative sites in the Chinese search engine market. Additionally, focus on creating interesting visuals such as infographics or videos to improve user engagement even further.

 

Leverage Social Media Networks

Social media networks like WeChat, QQ and Sina Weibo cannot be overlooked when it comes to link building in the Chinese search engine market. Utilize these platforms to host your content, as well as to engage with users and build relationships with potential partners. Leverage all of the features that these networks have to offer such as the ability to create custom content, polls, quizzes, etc. This can be an effective way to get users involved and attract a larger audience for your content.

 

Use Local Influencers to Boost Your Presence

Local influencers have a massive presence in the Chinese search engine market. Getting on their radar is essential for effective link building. Connect with influencers by making use of their services, such as mentioning their content or featuring them on your website and social media channels. Once you have built up a relationship with local influencers, you can then leverage their growing fan base to help spread your content and gain more recognition.