China’s social media landscape is huge.In fact, it offers a huge opportunity for companies going global to enter new markets. It is very important for foreign enterprises to find a reasonable digital media localization strategy for China.
With servers like Facebook, Twitter, Instagram and YouTube not working in China, popular social media has been developed primarily for local Chinese. These networks operate differently, which is why you need professional social media translation and localization services for the Chinese market.
Top 9 social media platforms in China
There are many social media platforms in China that could be beneficial to your business.
Wechat: China’s Version of Facebook
Sina Weibo: The Chinese equivalent of Twitter
TikTok: Short video app
Quick Hand: short video platform
Youku video: Chinese online video giant
Xiaohongbook: a social media and e-commerce platform focused on beauty and health products
Douban: lifestyle discussion platform
Zhihu: The Chinese equivalent of Quora
Today’s headlines: the most popular news infotainment platform
Companies that want to break through in China need to know how to operate social media in China, and that includes working with translation and localization companies that can advise them and guide them through becoming successful companies in China.
If you know which social media platforms to use, make sure to verify your account. Once you’re done, make sure you know what content to share with your followers and how often.
In terms of content, topics that are appropriate for American audiences may not work so well in China. Remember to avoid anything involving politics or religion.
Why do we need social media translation and localization services?
Social media sites are a way to promote your business and reach your target audience. As the number of users continues to grow, social media visibility is critical for companies across a wide range of industries.
While every social network has its own automated translation system, you shouldn’t rely too much on them. It’s a machine, not a person translating your content. Machine translation can be fast, but it can’t understand context, so it sometimes makes serious mistakes.
Chinese social media translation and localization tips
Create a digital content localization strategy
Local digital media localization strategies should be developed, taking into account mobile device and social media preferences. By sticking to popular local social media platforms such as wechat, Sina Weibo, Tencent QQ, and make sure your translation localization team keeps these platforms in mind when localizing your digital products.
Cooperate with native Chinese translators
Chinese translation services can also refine and improve their digital content localization efforts by working with translators who are familiar with different local Chinese dialects as well as local customs and consumer trends, which may vary from region to region.
Chinese copywriting provides social media translation and localization services
China’s digital media localization strategy needs to include high-quality language translation, precise localization, attention to common technical aspects such as formats, strategies for dealing with cybersecurity laws and domestic competitors, the need for local partners, and cultural awareness among consumers.
Chinese social media platforms offer huge opportunities for international companies. These platforms will be difficult to maintain because all content published and managed needs to be in Mandarin to reach most users. Working with a professional Chinese social media translation and localization team, they will do Chinese social media copywriting in a way that will capture audiences’ hearts and increase revenue.
