Backlink is a term that SEO practitioners must have heard of, and almost all SEO experts say that backlink has a significant impact on page ranking. Even Google has confirmed that backlink is one of the three most important factors affecting search results ranking.

In short, a backlink is a link “from someone else’s website to your own website”. When the content of A web site mentioned B site related information, and set A link to site B, this link for site B is the backlink, for example, if your article mentioned the name of the professional interpretation, such as the target audience (TA), and link to wikipedia, that the link is the backlink for wikipedia.

But do you know why SEO is so obsessed with backlinking? How can we improve SEO ranking through backlink? Next, follow the footsteps of this article, from the beginning of the understanding of backlinks, understanding the importance of backlinks, improve website weight and SEO ranking!

Backlinks: the definition of a novice marketer

What is a backlink? In short, they are hyperlinks to websites. For example, if one of your customers includes a link to our site in the footer of their site, that link will be treated as our backlink. As for frequency, the higher the quality of a site’s backlinks, the better.

Note that we call this “quality backlinks” — because not all backlinks are created equally. Sites that originate from spam sites or content farms are almost useless. In some cases, they can even hurt your ranking. In the past, any link worked. But the Internet has come a long way, and high quality SEO content writing and backlinking is now important.

 

Why are backlinks important?

Backlinks are a major part of search engine optimization. While search engine platforms keep a tight grip on their algorithms, they do acknowledge that high-quality backlinks are an important part of the equation.

What does this actually mean? Suppose you have a website that promotes Internet security services. If you have backlinks from other web security sites and well-known cloud security solutions, your site will perform better than one that doesn’t have any links to it.

Type of backlink

There are several different types of backlinks. The easiest to create are internal links. These are closed loop links in your website. Often, they lead from blog posts to pillars and landing pages on your site.

So-called “basic links” are another type. They often sit on other sites created specifically as backlink providers. That doesn’t necessarily mean they’re bad sites. In contrast, basic link sites are usually news-centric and don’t try to sell anything. These basic backlinks can provide a nice lift in the early days of a given website.

High-quality visitor posts and interview backlinks from top sites are worth it. Therefore, finding a service that can represent them is also a wise investment. Finding one high quality backlink from a good platform is more valuable than 100 low quality backlinks.

 

Backlink operations that may get you banned

Of course, no one can be “banned” from the Internet, but search engines can index your site, which is tantamount to being kicked out. So, what kind of backlink strategy can let you kick off from baidu and so on?

  • Pay for backlinks without clearly marking them as paid links
  • Host a set of microsites on the same server that point to the primary site
  • Using bots to create fake backlinks
  • Hide backlinks with manipulative HTML tags

If a competitor tries to bring you down by pointing out bad links on your site, you can deny questionable behavior.

The bottom line is that backlinks are essential, especially for new sites looking to grow. However, using shortcuts and cheating can lead to deindexing disasters. Working with a proven backlink partner is often the best option, especially for new sites that need upgrading.

China Domatters Digital Marketing Agency provides top-notch SEO content writing, including backlinks. If you need, welcome to contact us at any time!