What are the advantages of good blog posts? First, let’s define “good.” As a digital marketing company, “good” to us means “content that satisfies both readers and search engine algorithms.” So, let’s write the 5 most important points for a blog post to meet these criteria and should be included in every blog post.
Key to writing an excellent blog # 1: keywords
Keywords are the spark that shapes all effective blog posts. Keywords are phrases and questions that people type into search engines like Baidu. For example, someone looking for a content marketing agency might type “agencies that provide content marketing services.” If a customer sees a blog post about content marketing from a marketing agency on the Internet, an interested customer may contact the agency. In this example, “organization providing content marketing services” is the key word.
Key to writing an excellent blog # 2: social media links
Social media is an essential component of digital marketing. By adding wechat, Weibo, QQ, Xiaohongshu, Zhihu and other buttons to each post, it represents that you are increasing your social media footprint, which is beneficial to brand SEO.
Key to writing an excellent blog # 3: internal links
Every blog post must include – content marketing – backlinks are an essential SEO component, as are internal links. What is an internal link? They are keyword rich hops between web pages in the same domain. For example, in the previous sentence, “keyword rich” is an internal link. Typically, internal links are passed between blog posts, landing pages, and main content.
Key to writing an excellent blog # 4: motivational language
If your goal is to attract new and existing customers, add a motivational paragraph at the end of each post. It doesn’t need to be detailed, but it should provide at least one contact option, such as a phone number or a link to a contact page.
Pro tip: To avoid sifting through piles of spam every morning, don’t put your email address in a rallying phrase.
Key to writing an excellent blog # 5: Interesting information
Do you waste time reading useless, boring blog posts? It is no exception that potential and regular customers do not like useless and boring articles.
Every post doesn’t have to be a benchmark in the blogosphere — nor does it have to have universal appeal. But it should appeal to readers who are interested or curious about the subject at hand. Also, avoid babbling on about arcane information that is of little use to ordinary people. People are busy, and “too much” can mean “off.”
Remember to choose topics that people search for frequently, and don’t be afraid to add some personality. But follow the rules of blogging! After all, your goal is to grow your business, not shrink it.
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