6 Reasons Why Link Building Doesn’t Work

Link building is still one of the most important search engine optimization strategies. There is still a strong correlation between the number of links and higher natural rankings. That’s why no SEO strategy is complete without link building.

Search engines, especially Google, make it harder to build links. It requires careful planning and a lot of time and patience to execute.

One of the reasons it can be frustrating to go through a long link-building campaign and not see an increase in traffic or rankings on your site may be that your link-building efforts aren’t working.

Your link is from an unrelated website

Just like content, relevance is important for any link building activity. If your site is targeted at business and finance, it doesn’t make sense for search engines to get links from medical sites.

Link relevance is just as important as authority. Both of these are ranking factors that are closely related to links.

If you have guest blogs on your list, plan for them and don’t just send random emails to webmasters. Create a list of sites in your niche that are not direct competitors, where you can offer valuable articles.

You don’t get referral traffic

If you build links just to get a backlink, then you’re stuck in old ways and you need to catch up. Today, link building and content marketing keep pace with. You create great content and get people to go to your site and read your content.

Before creating a link on your site, you need to ask yourself, “Will people click on my link?” . The more likely a person is to click on your link, the higher the value of the link, whether it’s NoFollow or DoFollow.

The imbalance between links made and links received

Do you want to know the best way to build a link? Win them. The reality is, Google hates link building because it’s too manipulative, which is why they’ve taken steps to make it harder. If all of your links are created and none of them are natural, then your link configuration is bad.

While many common link-building strategies still work, nothing works better for Google than getting links because they’re rich in content. That’s why the most successful link building activities are related to blog content.

There’s no doubt that for Google, content is everything. Building links to your site is fine, but you need to strike a balance between the two. Create great content that people love to read and link to.

There are not enough reference fields

A backlink profile with thousands of referral pages may look great, but what matters more to Google is the number of referral domains. Even if you get 10 links because you contributed 10 guest articles to the site, it only counts as a reference field.

This used to be abused, which is why linked directories and linked farms became a business in the 2000s. You place a link in the site, and the site scatters your links across different pages, providing you with hundreds of referenced pages from the site.

You can use the link report on the Google Search Console to check that the ratio between incoming links and linked sites/reference fields is good.

If you’re building links, make sure you don’t get links from the same site just because it’s easier. Focus on building relationships and connecting with different webmasters.

Competitors have better links

If you’ve been building links for a few months and still haven’t knocked down the number one competitor, they probably have better, higher-quality links.

Watch out for “quality links.” Even if you check websites or other backlink checking tools and find that you have more links than your competitors; Quality is always more valuable than quantity.

Research what your competitors are doing. Building competitive links is one of the best ways to build links. Find out who is linking to your competitors and try to get them to link to you.

Other SEO factors are not optimized

Link building is powerful, but it’s not everything. Links are just one of more than 200 ranking factors Google uses. No website can succeed with links alone, so don’t give yourself too much pain.

There is always room for improvement. In addition to getting links on a regular basis, you should also focus on producing high-quality content on a regular basis, making your site mobile, speeding up your site, and so on.

Always remember that search engine optimization should be holistic. Try to find balance in everything. While you can’t use all the ranking factors perfectly, try to find what works for you.