With the emergence and widespread use of high-tech products such as computers and smart phones and the development of the Internet, the number of Chinese netizens has grown rapidly. By December 2021, China had 1.032 billion Internet users.
Unlike other markets, China has its own social media platform. Among them, social applications represented by TikTok and WeChat have attracted international attention.
In addition, China has its own unique search engine, the most widely used search engine is Baidu.
If you know anything about Chinese SEO copywriting, you know that for most Western companies, they optimize primarily on Google. In contrast, Search engine optimization in China is mainly focused on Baidu.
Baidu features and their impact on SEO
Baidu is an independent search engine, and since it is primarily built for Chinese users, it prioritizes servers in China, which prefers its own web resources over other web resources, as is search engine optimization. Therefore, if you do not have a local server with a.cn domain, your site will not receive much attention from Baidu.
Another baidu feature is the integration of products into search results pages (SERPs). This integration is great for consumers who are researching the market, but it’s a challenge for SEO.
Baidu News is a Chinese news search platform launched by Baidu Inc. It publishes multiple news sources every day, including more than 500 authoritative websites. Like Google, search engines do not publish their own content. In order for your content to get a good ranking on Baidu News, it needs to be verified by news sources. These strict standards are a huge obstacle for foreign companies to pass.
Seo is an ongoing investment, but the consistent returns of being on Baidu’s front page are hard to beat, so whether you’re brushing up on your skills or just getting started, your time is well worth it.
The difference between Baidu and Google’s algorithm:
Language processing
Unlike Google, Baidu has only a Chinese version. As a result, it has become very sophisticated in understanding and sifting through Chinese content. With years of experience, Baidu naturally beats Google because its results are much more accurate.
Recognize repetitive content
Baidu’s tolerance for repetition is much lower. Websites can be penalized on Baidu for repetition, which can lead to poor ranking. Rebuilding your ranking is also a tedious task.
The image results
One area where Baidu does lag is image results. Google uses advanced image recognition technology to turn it into relevant search results. Baidu, on the other hand, still uses less advanced systems.
Cnbacklinks can help you optimize search engine results in China through excellent Chinese copywriting services and digital marketing. They also provide professional English-Chinese translation and link building services.On the other hand, according to the country and region, interests and hobbies of customer groups, localization characteristics, etc., flexible and accurate advertising strategy is adopted to improve the exposure of independent stations, and then improve the traffic conversion rate.
