In another decade, we will discuss Chinese content marketing strategy, which will change the content creation of enterprises. Chinese content marketing is not the only thing that is changing; People are also growing, which is why it is so important to hire a digital marketing agency to help your business keep up with all the changes that are taking place. The needs of your audience are always changing. You must understand their needs so that you can continue to produce and publish attractivechinese content.
The following is the best marketing strategy of 2021 marketing experts and the best marketing strategy we think can be adopted in 2022.
Your chinese content should be educational
For some time, Chinese copywriting has been the most important. Referring to the data in the 2019 strategic report of China Content Marketing Research Institute, 77% of B2B marketers use chinese content marketing. We may continue here needlessly; In any case, as a rule, the brand should produce important and clear Chinese copywriting, and it is obvious that it can educate students, for example, to help students diversify their paper proposal formats.
Video and real-time streaming
Video and live streaming media have generated a huge response to mainstream platforms such as Douyin. By 2020, this response will be higher and higher. There are a lot of fans on Douyin. In fact, it is reported that 57% of buyers need to see more video content from the brands or businesses they support. In this way, if you need Chinese content marketing to interact with and attract audiences in 2020, you must start recording more videos.
You are not limited to Douyin, xiaohongshu and Kwai. Perhaps the lowest strategy for evaluating live streaming media is to establish contacts with the audience; For example, your enterprise can provide an on-site FAQ to connect with their audience.
Add some imagination to your Chinese content
Platforms like Baidu and WeChat are controlling audiences, while they are also moving away from standard chinese content. During this period, their calculations have mastered which chinese marketing concepts will drive the growth rate.
Analyze the chinese marketing analysis of current products, find out the loopholes, and make new innovations based on the imagination that reasonably affects these imperfect marketing.
Voice search is a new trend
With the emergence of mobile phones and artificial intelligence aids like Alexa and Siri in our lives, the use of voice search is soaring. In the second quarter of 2018, China’s voice search equipment market grew by 187%, with 16.8 million units shipped. This means that more and more people use their own voice to browse the Internet instead of writing requests. The content we input in Baidu search is not exactly the same as the way we deal with the right hand of numbers; Instead of writing “Beijing weather”, we will ask “What’s the weather like in Beijing today?”
Voice search is a great marketing strategy in China. Content marketers need to focus on predicting audience requests in the conversation, and make Chinese content rely on these conversation requests and Chinese long tail keywords.
Make some efforts
Chinese content marketing needs innovation. Baidu likes new things. Create quality content. Good chinese content is an investment and a core component of marketing strategy. However, for most small and medium-sized enterprises, producing excellent and high-quality content means spending more time and resources, so high-quality content cannot be produced too much. Based on this situation, it is very important to make full use of each content. One of the best ways is to diversify the content.
Conversational marketing
More and more enterprises understand that the fastest way to attract buyers through marketing channels is one-to-one dialogue. This is why conversation marketing will become the dominant strategy in 2022. When you have a spiritual dialogue with the audience, you can learn a lot about the audience, which will help you to make relevant content and marketing information in the future.
Conversational marketing takes many forms, including email marketing, real-time customer care, customer success plans, chat robots, and the end of the world. In addition, with the development of artificial intelligence, chat robots are making progress in carrying out realistic discussions with customers.
If you want to understand the trend and be familiar with the needs of buyers, you must strengthen dialogue marketing in 2022.
Dynamic content
At this point, you’ve probably heard a lot about the importance of personalization. Today, buyers want to get information and provide customized services according to their special needs. Realistically, 54% of buyers hope to achieve customized discounts within one day of providing data to retailers.
However, in 2021, buyers need a higher level of personalization. Enter dynamic content. Dynamic content, also known as general content, refers to the network content that changes according to the social economy, practice, trend and interest of customers.
Personalization allows you to deliver important and engaging content to your customers. In any case, with dynamic content, you can provide them with specific content to push them forward in their purchase strategy.
Now that you have noticed these key Chinese content marketing strategies of 2022, you can create an index to learn how to implement them into your own content marketing strategy.
