What is Baidu Tieba?

Baidu Tieba is a little-known online community social media platform in China, but it has existed since 2003 and has a considerable number of followers. This is a niche platform that provides many opportunities for brands to market their products and services. If you want to compare it with western social media platforms, it is most similar to reddit’s forum nature.

What is posted on Baidu Tieba?

Compared with other platforms such as Zhihu, microblog and wechat, Baidu Post Bar has greater flexibility in publishing content. The topic range of the post is very wide, and there is no specific format to follow. The content must be highly interactive and interesting enough to start the discussion. In general, this is a good channel, which is oriented towards a very specific community and revolves around a niche theme.

Baidu Tieba content tips

Because Baidu Tieba is one of Baidu’s main products, your post always has the upper hand in search engine optimization. When marketing here, it is important to create content that can keep pace with the times.

  • use question and answer to discuss. You can easily create posts and help users answer questions
  • create interesting content for serial posts, which can be used to tell a series of stories
  • choose attractive titles and enrich the content of posts as much as possible
  • creating several high-quality posts is much better than creating a pile of junk posts

Localized content marketing for audiences and platforms can really change the performance of your brand in China. By marketing your company through various platforms, it is easy to see the importance of adjusting Chinese content marketing for enterprises of all sizes.

It not only helps to increase your visibility, but also helps to build stronger relationships with your audience. If you really want to get the most from your content marketing strategy, please contact our domatters team to discuss your Chinese content marketing strategy and learn how to customize these strategies according to different platforms to achieve success.