Chinese backlinks have the potential to improve rankings and website traffic significantly. Here are 5 strategies to help you obtain valuable backlinks from China.
Chinese backlinks can be an incredibly powerful tool for boosting website rankings and driving traffic, but they must be acquired the right way. In this article, we’ll discuss five effective strategies to help you get high-quality backlinks from Chinese sources.
Cultivate Relationships With China’s Influence Leaders.
Establishing relationships with influential leaders within the Chinese online community can be one of the best sources for obtaining valuable backlinks. Reach out to high-profile bloggers, vloggers, and online personalities and cultivate a relationship with them. Ask if they would be willing to link back to your website in exchange for mention or recognition on your end. This is especially powerful if you have something unique or valuable to offer these influencers such as access to data, products, discounts etc.
Leverage Forums and Discussion Boards.
Joining various online discussion boards and forums can be a great way to demonstrate your expertise in the industry and join conversations relevant to your niche. Be sure to add value to discussions by offering advice and resources that could be helpful to other forum members – as well as a link back to your own website. This strategy can be especially effective if you focus on connecting with popular Chinese forums such as Baidu Tieba, Zhihu, and Woxue.
Utilize Social Networks in China to Reach Out.
Chinese social media networks such as WeChat, QQ, and Sina Weibo are growing rapidly. They give you access to hundreds of millions of active users — a great potential audience for your products and services. Use these platforms to create and promote content consistently, responding quickly to comments and communicating with followers in order to build relationships with influential bloggers and media professionals that could link back to your website.
Take Advantage of Chinese Search Engines for Increased Visibility.
China’s major search engines, such as Baidu, Sogou and 360So, account for over 75% market share of online searches in China. Mastering SEO best practices for these search engines is essential to ensure higher organic visibility and backlinks. Location should be a key factor in your SEO strategy as Google Maps is not available in China – localizing your content with Chinese addresses and directions will prompt more local customers to visit. Additionally, ensure the website has been localized into simplified Chinese to make it easier for consumers to access localised versions of your content.
Monitor Reputable Chinese Blogs for Link Opportunities.
Chinese bloggers can often provide valuable link opportunities for your website. Finding high-authority blogs related to the topic of your website is a great way to obtain links from high domain authority sites. Make sure the blog posts are relevant by using native language content, not just direct translations from English. Additionally, follow influencers on Weibo and other major Chinese social networks to uncover niche opportunities in SEO as well as content.
