Chinese link building helps to increase your visibility in the search engine results pages (SERPs) of China’s leading search engines, such as Baidu, Sogou and Shenma. This article outlines the steps to take for international brands looking to build powerful links with Chinese audiences, including cultural considerations and international SEO best practices.
Understand Your Audience – Identify and Target The Right Chinese Websites.
Chinese link building requires a delicate understanding of the local market. You need to identify and target the right Chinese websites to build links with because not all links are created equal. Make sure you have a sound understanding of who your target audience is, their interests, and how the local market works in order to choose sites that are relevant and authoritative for your international brand.
Research the Competition – Use Backlink Tools to Identify Quality Links in the Region.
To understand how best to build quality links with Chinese websites, it’s important to research what your local competitors are doing. You can use backlink analysis tools such as Ahrefs or Majestic to identify which websites they are obtaining links from. This is a valuable resource for getting insights into which websites may be the best targets for link building in the region. Be sure to vet each potential partner website for relevance, authenticity and trustworthiness.
Prepare Engaging Content – Create Unique Content That Appeals to Local Readers.
To build powerful links with Chinese websites, you need to create unique content that appeals to local readers. You can produce engaging blog posts, infographics, videos and other visuals that are tailored to your target Chinese audience and optimised for the web. Your content should also include keywords and phrases relevant to the topics covered in your local language. To make it easier for visitors to find and share your content, be sure to use shortlinks such as Bitly or Rebrandly with a meaningful “slug” like “China-Link-Building-Guide”.
Reach Out With Quality Link Requests – Use Local Social Contacts To Bind Relationships.
It’s important to remember that link building in China is about relationships first, usually with people you know through your local contacts. Before making formal link requests from potential sources, build up relationships on social media sites like QQ and Weibo so when you do request a link it’s more likely to be accepted. Make sure to provide good quality information with each request to demonstrate value and responsibility. Tailor your communication for the local market by using language that readers can relate to and get excited about. By doing this, you create solid foundations for fruitful relationships with people who share link-worthy content which ultimately impacts their own reach and search engine rankings.
Track Performance, Monitor & Analyse Performance Regularly – Keep Track of Visibility Metrics To Evaluate Link Building Successes
Chinese search engines value the quality of link signals more than Western ones, making it important to track results with metrics that evaluate performance. Utilising metrics such as domain authority (DA), page authority (PA) and anchor text will help assess how successful your link building campaigns are. It’s essential to always monitor these metrics, appreciating changes in rankings on a regular basis and reflecting on the links you are receiving. Remember that it takes time for links to be indexed and given authority. So focus on searching engine optimization gradually, avoid any attempt to rush or manipulate results, as this could lead to severe penalties from search engines.
