For the development of e-commerce business, it is essential to have a deliberate strategy. Nowadays, e-commerce content marketing is one of the powerful tools to generate more traffic and sales. There are many e-commerce content marketing strategies and options that you can use to improve conversion rate and increase profits.
How to start Chinese content marketing?
If you have just started to deal with Chinese content marketing, we suggest you pay more attention and follow the following steps:
- Develop Chinese content marketing plan
- Create a content calendar (which will be updated continuously and can add data of promotional and advertising activities. The calendar is usually made for a long time in advance)
- Distribution is more important than production (it is important that most of the time is spent on the promotion of content, and creating it should take about 20% of your time)
- Evaluate the distribution results and quality of the content.
When creating a plan, start with a format of content, but do not limit yourself. You should be able to add variations of other formats later. Don’t forget to repurpose. You can use successful articles to modify and share with new audiences (for example, using new channels).
There are many ways to create interesting and attractive content. Let’s observe the most interesting content creation methods, which can attract users and increase sales:
- Interactive content. Some brands have created special applications that allow them to try makeup or new clothes to understand their appearance. This strategy is similar to the experience in a real store and provides more participation processes. You can use 3D videos, character tests, and other types of content. To find interesting things, it is necessary to analyze the customer’s problems, which may be related to your brand.
- Telling stories about your brand or related to it is a good strategy. To stand out, you can not only make stories, but also make documentary videos or other materials with emotional appeal. You can interview extraordinary people who use your products or have contact with your products, use your customers’ stories, etc. Most people like to see themselves as heroes in stories.
- Email content. Email leads/consumers are an important advantage for any marketer. The important thing is not to attract new customers, but to let customers return to your store and buy again. Therefore, you should send promotional emails, product recommendations (based on user actions), information about interesting offers/sales, discarded shopping cart emails, etc.
- These people usually have many followers and subscribers. Therefore, they can influence the opinions of many people and make them buy your products or at least visit your store. They may be celebrities, bloggers, journalists or any other people who are loved by people. It is important to find such people in your industry. Therefore, you can improve brand awareness, win the trust of buyers, and make your products more humanized.
- User generated content. It may include videos, comments, photos and any other materials. Many brands even carry out special activities to obtain such content from customers. It provides better customer engagement. They are connected with the brand feeling you see and hear. When other users see such materials, they will start to trust you more. In addition, people like to share experiences. By doing so on social networks, they can also attract new audiences.
- Product guides and tutorials. When you provide some educational materials, you can attract users. They like to get useful information, which can be taught to them. In addition, this method allows you to indirectly guide people to buy from you. These materials should always include visual effects to make them more attractive and memorable. Add interesting details about your product/service. Therefore, you will introduce yourself as an expert in your field. Another great choice is to create video tutorials, which will attract more traffic for your website.
Using various types of content according to your plan and working step by step will enable you to develop your e-commerce business in the right way.
