Backlinks refer to links pointing to our website, which can transfer weight well and increase the recognition of the website by search engines.
Many people don’t understand what backlinks mean. Friendship link is a two-way link, and the other party adds a link to our website, which is equivalent to a backlink, while a friendship link is a backlink to each other at the same time.
Why is backlinking important?
You may question why backlinking is important. Sure, it can be convenient to have a link to another site, but why is backlinking important?
Search engines rank websites based on relevance, authority, and user behavior data. Backlinks are a major part of authority. In other words: relevance is to prove oneself what ability, authority is others’ recognition of your ability.
Backlinks have three very important advantages that work together to enhance your SEO.
Backlinks expand your audience
One of the useful things about linking to another site to you is that they may have their own readership. When they insert links to your site into their content, they actually introduce you to a new audience.
When people read content on another site, many will follow the link to learn more about the topic – it will take them directly to your site, where they have the potential to become the new leader.
Backlinks increase people’s trust in you
Not everyone who visits your site will know that you have any backlinks. But for anyone familiar with your brand, encountering a link to you from another site can do a lot to increase their trust in your company.
When you start earning back links from well-known, well-known sites in your industry, it sends a message that your business is in good standing. After all, otherwise the site won’t link to you.
However, keep in mind that you probably won’t get backlinks to well-known companies. For example, if you’re a soda company, getting a link to Coca-Cola would be an incredible win, but unlikely.
Backlinks can improve your ranking
Users are not the only ones who will be impressed by your backlinked profile. When Baidu’s ranking algorithms crawl your site, they take note of all inbound links you have. These links will play a role in determining your ranking in the search results.
If Baidu finds reputable websites in your industry are linking to your content, it will assume that you are authoritative as well. In response, it will rank you higher.
But just because industry authorities link to your content doesn’t mean you’ll see a rise in rankings overnight. It takes time. You should choose high-quality backlinks.
Backlinks can increase the authority of your website on Baidu. The more qualified backlinks you have, the more trustworthy your website is and the more likely Baidu will recommend your website for users to click on.
