As the core of search engine algorithms such as Baidu, backlinks are very important.
The establishment of rich backlinks is also the core of SEO, there are many ways to increase backlinks, which query the opponent’s backlinks. Follow the successful footprint is one of the most effective, the simplest way!
First, what is a backlink?
Generally speaking, if A link on page A points to page B, the link on page A is the reverse link of page B.
Backlinks include links to external websites and internal links to their own websites. From the perspective of SEO, backlinks are very important factors to get good search engine rankings, so the quality of backlinks directly affects the overall site SEO optimization and traffic from search engines.
Second, the role of backlinks
The function of backlinks is to transfer the weight of the page and guide the search engine spider to crawl the site.
Generally speaking, the more the number of backlinks, the higher the value of the site, search engine ranking algorithm mainly depends on the weight value of backlinks, link building is the main research content of ranking optimization, so the accurate query of backlinks for website construction, website analysis and optimization is very important.
Third, the note of backlinks
Although from the perspective of SEO, the more backlinks the better, but do backlinks without restraint will also bring punishment to our website, in this regard, we should pay attention to the following points:
- Step by step
If a very short period of time, quickly increased a lot of backlinks, it is easy to be baidu into the “sandbox”, that is to say, this site will not be Baidu sealed off, but can not get a good ranking, so increase backlinks do not be too hasty, step by step to.
- Do not simply pursue quantity
If you want your site to be ranked consistently, the quality of your backlinks is more important than the quantity. It can be very harmful to have a lot of backlinks to useless junk sites.
- Diversity of anchor text keywords
Anti-chain anchor text should not only one or two core keywords, should also consider the site involved in the unique text, the link is best from the relevant web pages, which is both the user experience of the webmaster perspective or the search engine perspective, should try to meet.
- Relationship between Backlinksand website weight
Link building is a necessary optimization channel for any website. Anti chain is also the source of a large number of spiders. Many people say that text links can not help ranking, so SEO members are very eager to pursue the construction of anchor text. They have done a station without anchor text anti chain before, and the ranking can also have three home pages and words with an average index of 80. For anti chain construction, keyword relevance can bring the ranking of words.
- Strategies for link building
Links should appear in different parts of the page, body and navigation should be the best, and keywords should be bold.
In addition, some of site content page long tail keywords into the well, but in the inside of the search engine ranking is not high, at this time requires more link to the page content, in order to improve the content page in the search engine rankings, at this point, I also want to remind you: natural link quantity increase gradually, don’t add and drop, easy to punished by search engines.
