Link building is having inbound links from other websites leading to your own website. The reason for link building is to build a better website and improve the ranking of pages in search engine results pages for certain keywords. Furthermore, link building can drive more organic searches and referral traffic to your company’s website, thereby increasing brand awareness.
Here are five reasons why backlinks are important for digital marketing. Knowing these reasons allows you to choose the right link building strategy for you
- Improve page performance on search engines
Link building is a well-known method to improve page rankings because it caters to Baidu’s calculation formula to increase website authority (Domain Authority).
According to Baidu Search Quality Senior Strategist, apart from website content, link building is one of the most well-known ways to increase website authority. When a website gets higher website authority, its page rank will be pushed up.
When more and more authoritative websites lead to your website, Baidu will regard your website as reliable because of these links.
- Increase referral traffic
From a digital marketing perspective, another important benefit of building backlinks is to increase referral traffic. When you create a new backlink, it means that customers can enter your page through a new channel. If you are making relevant link building your number one digital marketing strategy, then you will receive more targeted traffic from similar sites.
Content marketing and link building go hand in hand. A website with good content can attract better links from reputable pages to your website. Content marketing methods such as creating blog posts, infographics, guest articles, etc. are very important for link building.
These are common methods of link building to increase website traffic. Not only does it increase organic search volume, but if your site creates content that people want to see, more people will come to your site from links from other sites.
- Create business relationships
Creating an effective link building strategy is partly about building relationships with other online merchants.
Whether using other websites or blogs in your industry, it can also help companies with other marketing goals. For example, link building can be used to amplify content, blog posts, social media content, etc.
Furthermore, this is also creating an opportunity to promote the company’s products and services to more people.
- Increase brand exposure
This will increase website traffic when more websites set up links that import your website, but at the same time, as more people view your web content, resources and articles, your brand exposure will also increase.
Get more viewers by adding links to resource pages, social platforms, guest comments, etc. This is also one of the important ways to enhance brand image and exposure.
If the content you create is referenced by highly authoritative sites, people will see your brand as an expert in the industry. Especially the top ranking websites on Baidu, if they set up backlinks leading to your website, then your website will benefit greatly.
- Show your competitiveness
To stay ahead of the competition, you need to use your link building strategy well. Therefore, you must keep up with the trend and use the latest link building strategies.
What can you do? You can find relevant keywords for your product or service and find out where your website ranks in search for those keywords. Even if your site’s ranking isn’t as good as you’d like, you can keep an eye on your competitors’ sites. Take a look at their backlink strategy and choose the one that suits your website based on the actual situation of your website.
