Translation is the foundation of Chinese copywriting. On the other hand, Chinese copywriting requires translation, localization, market understanding and creativity. It is written for the market and requires a lot of practice and experience.
Translators have their own style and tone when writing, so hiring Chinese copywriters is an important asset in all your projects if you want to be an effective brand evangelist for Chinese clients.
Hiring excellent Chinese copywriters will help you complete different texts and projects, such as:
- website content (slogans, blogs and titles)
- email marketing template, product list
- advertisements, brochures, landing pages,marketing materials, etc
Why hire a Chinese copywriter?
- Cooperate with professionals who know the Chinese market better than you
Global brands thrive in China because they employ local talents who understand the market.
Hiring a Chinese copywriter is not only to hire a person who can translate, but also to understand the hearts and thoughts of the target customers – the reasons why the customers buy products, the choice of words, the combination of characters and designs, and the use of advertisements, whether online or printed materials.
Most consumers buy foreign products online from domestic shopping websites, and product quality and price are the most concerned issues of consumers when buying imported products online.
- Try to change the writing style and tone
Writing style and word selection are very important in Chinese copywriting. Translating slogans from English to Chinese usually requires localization. This means adjusting the original text to a specific audience.
Some luxury brands must guide and trust the chinese copywriters when doing business in China. The work is not only a translation of the text, but also a conversion of information without affecting the thinking. The main goal is to stimulate those customers to buy products and occupy the market share in China.
In terms of enterprise advertising expenditure, the total market value of the five major channels in China has increased from 505.5 billion yuan in 2017 to 1000.8 billion yuan in 2021, with a CAGR of 18.6%. It is expected that the market scale will reach 1158.9 billion yuan in 2022. Advertisers gradually shift their advertising expenses from offline channels to online channels to reach a wider but more targeted audience and provide more customized advertising information in a cost-effective manner.
- For different audiences, Chinese Mainland, Taiwan and Hong Kong
Chinese is divided into simplified Chinese and traditional Chinese, and global companies should take this into account. Customers use more than one version. Where simplified characters are used in Chinese Mainland, Hong Kong and Taiwan use traditional characters and use the same grammatical structure as Mandarin.
Linguistic differences and literal differences play a vital role in advertising. Simplified Chinese is published on Baidu and traditional Chinese is published on Google.
Hiring a Chinese copywriter should also mean that he is proficient in either of these two variants or one of them.
China’s advertising law does not allow the use of “highest” or any of the most advanced forms when describing products or services in a copywriting. Global companies should also consider advertising laws, and writers should follow them to avoid fines.
- Save time and money and focus on your business
Instead of trying to find the correct words and phrases through machine translators such as Google translate, it is better to cooperate with skilled Chinese copywriters, which can save you time and money.
You can save time because they already know what words to use and know your audience.
You can save money because they will not violate the advertising laws that may cause you to be fined, but will abide by and consider what to use in all your marketing materials and collateral.
Instead of exploring, you outsource these projects, so you can focus on what is important to your business.
If you are planning content marketing and copywriting for your project next year, please choose a professional marketing agency.
